818 Tequila officially launches in India, expanding its global reach
818 Tequila, the premium spirits brand founded by entrepreneur Kendall Jenner, has officially entered the Indian market, exclusively distributed by Berry Beverages and imported by Zoup Beverages. Known for its smooth taste and sustainable practices, 818 Tequila is now available in Delhi NCR, with plans to expand across India, including Mumbai, Goa, Karnataka, and Telangana in the coming months.
Traditional Craftsmanship Meets Modern Sustainability
Produced in Amatitán, Mexico, 818 Tequila is crafted using traditional methods combined with modern sustainability practices. The agaves are slow-cooked for over 30 hours, crushed using traditional Tahona wheels, and undergo a 48-hour natural fermentation process. The tequila is then distilled twice in alembic copper pot stills and aged in French and American oak barrels, which contributes to its distinctive flavor profile.
The brand not only focuses on quality but also on environmental sustainability. Its distillery operates on biomass and solar energy, and the bottles are made from recycled glass. Additionally, 818 Tequila’s packaging is certified by the Forest Stewardship Council, ensuring it comes from sustainably managed forests.
Kendall Jenner’s 818 Tequila is a blend of premium quality, sustainability, and traditional craftsmanship. Photo courtesy of Business Wire India.
Community Engagement and Innovation
818 Tequila has also partnered with s.a.c.r.e.d. (Saving Agave for Culture, Recreation, Education, and Development) to implement the 818 Community Program in Mexico. This initiative uses byproducts from tequila production to create building materials like bricks, which are then donated to community projects across Mexico, showcasing the brand’s commitment to giving back to the community and promoting sustainable practices.
A Strong Market Reception and Pricing Details
The launch in India marks a significant milestone for 818 Tequila as the country represents one of the fastest-growing markets for luxury spirits. “We are ecstatic to have launched the acclaimed 818 in India, the world’s fastest-growing industry for luxury spirits. Our burgeoning market for premium spirits, especially the rapidly-increasing demand and consumption of premium sipping tequila, is the perfect match for 818 Tequila,” said Sahir Berry, CEO of Berry Beverages.
The pricing for 818 Tequila in Delhi is set competitively with the Blanco variation priced at INR 7,170, the Reposado at INR 8,160, and the Añejo at INR 12,760. The ultra-premium Eight Reserve is priced at INR 27,390.
With its entry into the Indian market, 818 Tequila is poised to capitalize on the growing trend of premium spirit consumption, particularly in the luxury sipping tequila segment. The brand’s commitment to quality, sustainability, and community engagement sets it apart in the competitive spirits market.
The strategic expansion of 818 Tequila into India not only enhances its global footprint but also aligns with the increasing consumer preference for high-quality, sustainably produced spirits.