SFERRA acquires Antica Farmacista to broaden luxury home fragrance portfolio

In a notable expansion of its luxury home goods portfolio, SFERRA Fine Linens, a renowned multi-branded luxury linens and home lifestyle company, has acquired Antica Farmacista. SFERRA, which operates under the SFERRA and Pratesi brands and is owned by Highlander Partners, announced the deal today. Founded in 2003, Antica Farmacista is celebrated for its high-end home and body fragrances and was a pioneer in introducing the home ambiance diffuser to the US market. This acquisition marks a significant strategic move for SFERRA as it aims to enhance its offerings in the luxury home segment.

Expanding Luxury Offerings

Antica Farmacista, headquartered in Seattle, Washington, is well-regarded for its premium home fragrance products, including reed and crystal diffusers, room sprays, candles, and body care items. Its products are available through a range of channels, including e-commerce platforms, boutiques, department stores, and luxury hotels such as Hotel Bel-Air and Ritz-Carlton. By integrating Antica Farmacista into its portfolio, SFERRA aims to broaden its luxury product range and strengthen its position in the high-end home fragrance market.

SFERRA’s acquisition strategy focuses on expanding into adjacent product categories through selective brand acquisitions, enhancing its ability to serve a global customer base with refined tastes. The addition of Antica Farmacista is expected to complement SFERRA’s existing luxury home products and provide a broader selection for discerning customers.

Leadership Insights

Michelle Klein, President and CEO of SFERRA, highlighted the strategic benefits of the acquisition, stating, “The addition of Antica Farmacista is a highly strategic move for SFERRA, complementing our current luxury home offerings. This acquisition not only expands our reach in the home fragrance sector but also enhances our product lineup across various channels. We look forward to collaborating with Antica Farmacista co-owners Shelley Callaghan and Susanne Pruitt, along with their dedicated team, to continue innovating and growing the brand.”

Jeff L. Hull, President and CEO of Highlander Partners and Chairman of SFERRA, emphasized the alignment of this acquisition with Highlander’s broader strategy. “The acquisition of Antica Farmacista underscores Highlander’s commitment to building a robust portfolio of Italian luxury brands. This move allows us to integrate a well-established, innovative luxury brand into our platform, enhancing our presence in the fast-evolving home fragrance market. We are dedicated to expanding our luxury offerings and will continue to pursue selective acquisitions that complement our brands, including SFERRA, Pratesi, and Antica Farmacista.”

Company Backgrounds

Antica Farmacista, founded in 2003, has made a significant mark in the luxury fragrance industry with its range of sophisticated home and body products. The brand’s offerings, which include elegant reed diffusers, room sprays, candles, and premium body care items, are celebrated for their artisanal quality and distinctive fragrances.

SFERRA, established in 1891 by Gennaro Sferra, is an esteemed Italian luxury brand renowned for its exceptional craftsmanship in linens. Initially known for its high-quality bedding, SFERRA has diversified its product range to include mattresses, table accessories, and home décor gifts. Its products are available in major department stores, luxury specialty shops, and upscale hotels and resorts worldwide.

Looking Ahead

The acquisition of Antica Farmacista aligns with SFERRA’s strategic goals of expanding its luxury product portfolio and delivering superior craftsmanship and innovation to its clientele. As the company integrates Antica Farmacista’s offerings, it anticipates a strengthened market presence and enhanced customer experience across its luxury home brands.