TVS Motor, BMW Motorrad expand partnership for EVs and other future tech


TVS Motor Company said that it is extending and expanding its long-term partnership with BMW Motorrad by jointly developing new platforms for future technologies and electric vehicles (EVs).

The scope of TVS Motor Company in the partnership will cover the design and development of future products of BMW Motorrad and delivering supply chain management and industrialization.

Under the extended cooperation, both the firms are said to have identified a variety of products and technologies to drive considerable business benefits.

TVS Motor Company and BMW Motorrad have agreed to develop common platforms by mutually leveraging the emerging technologies in the future mobility space by taking into account the global needs of customer segments in multiple markets.

Exclusive products for both the automobile companies will be developed on the common platforms, and partners will retail their products around the world.

The first product through the partnership is planned to be unveiled in the next 24 months.

TVS Motor, BMW Motorrad expand partnership for EVs and other future technologies

TVS Motor, BMW Motorrad expand partnership for EVs and other future technologies. Photo courtesy of TVS Motor Company.

Sudarshan Venu — Joint Managing Director of TVS Motor Company said: “In the nine years of our long-term strategic partnership, we have always cherished the common core values we share with BMW Motorrad: focus on quality, engineering prowess, innovation and customer satisfaction. These factors and our commitment to deliver superior quality products with a strong value proposition has been key to the success of all three products launched from the platform.

“The new world of future mobility encompasses a strong play through alternate solutions, including electric mobility. Expanding this successful partnership to EVs and other newer platforms will create opportunities to deliver advanced technology and aspirational products to global markets and bring valuable synergies to both companies.”

TVS Motor Company and BMW Motorrad had entered into a partnership in 2013 with an aim to manufacture sub-500cc motorcycles. The partnership has led to three products on the 310cc platform, which include the BMW G 310 R, BMW 310 GS, and the TVS Apache RR 310.

Dr. Markus Schramm — Head of BMW Motorrad said: “In light of our fruitful association with TVS Motor Company, we are delighted to extend and expand our cooperation agreement to include long-term partnership and joint development of new platforms and technologies, including electric vehicles.

“Our strong synergies have led to the development of impressive offerings in the sub-500cc segment. Since the launch, BMW G 310 R and BMW G 310 GS single-cylinder models continue to enjoy unrivalled popularity with over 100,000 global customers. We look forward to the future of this cooperation.”

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