Tata Consultancy Services launches TCS CI&I for Retail 3.0 MarTech software
Tata Consultancy Services (TCS) has launched TCS Customer Intelligence & Insights (CI&I) solution for Retail 3.0, which can be deployed on-premises or in the cloud and on Microsoft Azure, as well as other providers.
TCS CI&I for Retail 3.0 combines a real-time customer data platform, intelligent loyalty management, and artificial intelligence (AI) driven customer analytics to provide insights, predictions, and recommended actions at key physical and digital touchpoints.
The retail technology solution enables retailers to develop relationships with consumers through hyper-personalized engagement, according to the company.
In addition, the TCS CI&I for Retail 3.0 MarTech software will deliver higher returns on marketing investments, better customer satisfaction, and enhanced customer lifetime value.
With the software, retailers can understand customer behavior, sentiment, and preferences across all channels of engagement.
Ashvini Saxena — Tata Consultancy Services Digital Software & Solutions and Components Engineering Group Head, said: “With insights delivered in real time, retailers can now personalize customer engagement across physical and digital channels at all points along the customer journey.
“This leads to greater marketing effectiveness, a better customer experience, and higher customer lifetime value.”
TCS CI&I for Retail 3.0 is certified as RealCDP by the Customer Data Platform Institute.