Sirca Paints India brings Italian brand OIKOS Paints to Indian markets

Sirca Paints India, a wood coatings and wall paint manufacturer, has signed an exclusive distribution deal with OIKOS, an Italian decorative finishes and solid color finishes brand, for launching OIKOS Paints in India.

The exclusive distributor agreement that covers the Indian markets also includes the option of manufacturing the products in India in the near future.

Sirca Paints India will immediately begin the marketing and distribution of OIKOS via its distribution network of over 2,400 nodes in India.

According to Sirca Paints India, OIKOS Paints will replace the company’s previous partnership for decorative finishes and solid color finishes with San Marco Group.

OIKOS Paints product range primarily covers decorative coatings for surfaces and textured paints for both walls both exterior and interior including dry walls made of MDF, HDF, and Gypsum. These products that are highly technologically advanced have attributes like water repellent, easily cleaned resistant to pollution from the atmosphere, abrasion resistant, as well as anti-algae and anti-mold.

It is expected that the OIKOS Paints products will be offered at premium and luxury prices in the Indian markets.

Sanjay Agarwal — Sirca Paints India Chairman and Managing Director said: “We are elated to announce this important partnership for SPIL with yet another international brand – a true leader and trendsetter in its domain. Being the exclusive partner for the OIKOS Paints brand in India, is a matter of great prestige for each one of us at SPIL.

“OIKOS with its sustainable and ecologically friendly product portfolio is more relevant than ever, Indian consumers are actively seeking building material products that are sustainable, free of toxic substances and ensure wellbeing of their living environments, while at the same time delivering excellence of Italian decorative tradition and craftmanship.”