Mondelēz launches SOUR PATCH KIDS Lemonade Fest in US
Mondelēz International has launched Lemonade Fest, a lemonade-inspired candy under the SOUR PATCH KIDS sour and sweet candy brand, in the US.
Lemonade Fest by SOUR PATCH KIDS is now widely available in stores across the US. It is a blend of the sour-then-sweet candy, featuring four distinct lemonade-inspired flavors, which are lemonade, strawberry lemonade, blue raspberry lemonade, and cherry lime lemonade.
With each bite, the consumer will experience the initial tangy sourness, followed by a satisfyingly sweet finish, said Mondelēz International.
SOUR PATCH KIDS Lemonade Fest candy is available in two convenient sizes at major national retailers. It is offered in a 3.6 oz pack priced at $1.25 (SRP) and an 8 oz pack priced at $3.09 (SRP).
Mondelēz launches SOUR PATCH KIDS Lemonade Fest in US. Photo courtesy of Mondelēz International, Inc./PRNewswire.
Grace Howard — Mondelēz International Brand Manager of Innovation said: “With Lemonade Fest, we’ve created a fun and refreshing candy that perfectly captures the ultimate essence of sour-then-sweet, in a way that only SOUR PATCH KIDS can. We know our Gen Z fans will love the bright, lemonade-inspired flavors.
“Whether you’re lounging by the pool, trick-or-treating, looking for a cool stocking stuffer, or puckering up for Valentine’s Day, SOUR PATCH KIDS Lemonade Fest delivers a tangy tingle that will keep the summer vibe alive all year long.”