Levi Strauss to acquire athleisure apparel brand Beyond Yoga

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Levi Strauss & Co. (LS&Co.) has agreed to acquire US-based athleisure apparel brand Beyond Yoga for an undisclosed price.

The American clothing company said that the acquisition of Beyond Yoga helps its foray into the high-growth activewear segment and diversifies its business further.

According to Levi Strauss, the acquisition will take the Beyond Yoga brand to more consumers via direct-to-consumer expansion and further development of the wholesale presence with premium partners.

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Chip Bergh — president and CEO of Levi Strauss said: “This acquisition establishes LS&Co.’s presence in the fast-growing activewear segment with a brand with tremendous growth potential.

“The foundation the Beyond Yoga team has built, combined with LS&Co.’s resources, global reach and scale, make me confident that Beyond Yoga will become a powerful growth engine for LS&Co. and help drive our strategic priorities.

“Beyond Yoga’s values-led approach to business, centered on inclusivity and authenticity, makes it a natural fit to our company portfolio.”

Levi Strauss to acquire athleisure apparel brand Beyond Yoga

Levi Strauss to acquire athleisure apparel brand Beyond Yoga. Photo courtesy of Wpcpey/Wikipedia.org.

After the closing of the deal, Beyond Yoga will operate as an independent unit within Levi Strauss with its co-founder Michelle Wahler to continue as CEO. Michelle Wahler will report to Chip Bergh.

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The Beyond Yoga CEO said: “We are honored and excited to become a part of the LS&Co. family. Joining their portfolio will enable us to accelerate our growth by leveraging the experience and resources of their team and their global infrastructure.

“We are thrilled to have LS&Co. help us expand our brand to a wider audience, as we continue to promote our mission of inclusivity and acceptance for all.”

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The deal, which is subject to customary closing conditions, is anticipated to close during Q4 2021.

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