Hiro Sake to debut first Hiro Saketini RTD in US market this month
Japan’s Hiro Sake will soon launch the brand’s first ready-to-drink (RTD) canned saketini cocktail — Hiro Saketini to costumers in the US market.
The saketini cocktail drink will debut with Black Cherry and Watermelon flavors in Florida this month while additional flavours will be introduced and distributed across the US in 2023.
Hiro Saketini is manufactured with Japanese Hiro Sake Red, a junmai sake brewed in Japan, which is mixed carbonated water and natural fruit flavorings.
Carlos Arana — Hiro Sake co-founder and CEO said: “When we launched Hiro Sake in 2011 we were hopeful that the U.S. market for sake would grow, develop and mature – and it did.
“We are now moving into the quickly growing RTD segment as a brand extension to our bottle business.
“We noted that there are very few RTD products that use sake as a base and Hiro would be the first RTD line extension from an existing sake brand.
“It is the perfect serve for consumers that are looking for an easy-to-drink, easy-to-transport delicious, light and refreshing drink.”
Hiro Saketini with 5% alcohol-by-volume (ABV) will be available in a four-pack and will meet the consumers demand for single-serve and ready-to-drink cocktails.
Marco Destefanis — Hiro Sake co-founder and Chief Marketing Officer said: “We firmly believe that the saketini is a great opportunity to enter the RTD category and are proud to bring the first saketini RTD to this new and rapidly expanding segment.
“It was a very natural progression for our company, after more than 10 years in the sake business.”
Breakthru Beverage Group, a North American beverage wholesaler, will distribute Hiro Saketini in Florida.
Launched in 2011, Hiro Sake is a Japanese sake brewed in Japan. Its products include Hiro Blue (junmai ginjo), Hiro Red (junmai), and the ultra-premium Hiro Gold (Junmai Daiginjo).
The brand has spread to over 20 markets in the US, Mexico, Canada, Japan, the Caribbean islands, and Australia.